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Designing a logo, business card, or website is much different than painting a picture or making a collage. You must make a brand logo scalable, meaningful, and symbolic. See my article on the ?9 Keys to an Effective Logo? for more information on what factors to consider when creating a great logo.

Second, by having a professional designer on your business marketing team, your projects will be a top priority. I have many potential clients who start their designs with a friend or relative, who are then ?put on the back burner?, and then have their project drag on for months. After much frustration, they come to me and are amazed at how quickly things are completed. As a professional, I make your projects the most important items on my to-do list.

Finally, would you trust a friend to do something really important requiring unique skills for your business? Make an important client presentation for you, or give a speech? You probably would not, unless they?re a sales professional or a professional speaker. Would you trust a friend who?s ?good with math? to do your corporate taxes? If you wouldn?t trust an amateur with an important business function, then why would you trust an amateur with your brand identity ? the key to your marketing success?

Designing a custom brand identity is too expensive
It?s true that having your marketing materials designed is an expensive proposition.
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